The human brain closely links systems of smell and memory.
The mmnto fragrance brand combines ideas of neural connection with heartfelt mementos to create warm experiences. The identity's elegance reflects sustainable timelessness.
This interactive takes a playful spin on the meme math phrase, "If Johnny has 5 apples" by absurdly using three apples to get a fourth one. The concept was to have a seesaw react to a user adding hypothetical weight, further rewarding them with a win.
Human Rights Watch is an on-the-ground humanitarian organization.
This hypothetical redesign of the organization's brand creates a more instant reflection of core values, increases regular member engagement, and revitalizes its identity for greater longevity.
A streamlining of the inefficient app, which lacks intuitive design and internal navigation. Built around heuristic evaluations of stress points, sitemaps, and user feedback.
A document scanner was used to translate physical media into AR. The childlike design was manually modeled on top of a face mask, juxtaposing with the futuristic digital media.
Augmented reality has evolved from gimmick to industry. For live and online concerts, AR has broken down the fourth wall that divides artist and audience. This poster highlights the impact of audio-visual on entertainment connection.
